ABSTRACT
COVID-19 pandemic is far more than just the health crisis. After the Great Depression, the dot-com bubble, and the 2008 financial crash, we are staring at the biggest challenge for the economy. No industry has been spared from the brunt of this pandemic. The start-up sector is bleeding and has undoubtedly taken the hardest hit. With nine in ten start-ups registering decline, over third halting operations temporarily or permanently, this is an unprecedented downturn in the global economy. The aftermath of this crisis will be a long-term impact on the mindsets, attitudes, perceptions, and behaviors of entrepreneurs and those who want to leap into entrepreneurship. We should look at this situation as the new playing field and bounce back with renewed hope of recovery. Industry analysts suggest adopting intrapreneurial traits to instill the confidence back and keep the entrepreneurial spirit intact. Intrapreneurship is one of the ways of catalyzing recovery with sustained innovation and a competitive edge. This analysis aims to correlate the key attributes such as risk-taking, proactiveness, and autonomy in intrapreneurship with sustainable environmental, economic, and social innovation.